So, you might have been confused looking at the long dictionary definition of marketing. You must have also heard people’s opinions. Some match it with the TV ads, pamphlets, or simply with selling the products to the customers.
Well, marketing is not that tough to understand.
Let’s get to the basics.
Marketing is to understand the target customers and make efforts to connect with them. Marketing is learning what an individual wants. It is a phenomenon to develop and maintain a good relationship with the customers by satisfying them.
Marketing is not only in sales or advertising, or promotions. But, it is everywhere and at every phase of the business, from start to finish.
Subscribers to r/Marketing (“a subreddit dedicated to the world of marketing”) experienced massive growth in the past 5 years from ~60k subs in 2017 to ~350k subs in 2021. That’s a 483.333% increase!! And it speaks a lot about the department.
What exactly is Marketing?
As per a company’s point of view, marketing is any measures taken by a firm to draw an audience for its products or services. In the long term, marketing strives to create independent value for buyers or leads through the content. What’s independent value? Those are the individual values which means a customer is satisfied with the product/service for what he/she pays for.
How does marketing show independent value? By displaying the value of their product or service.
It helps companies to boost brand loyalty. Eventually, it leads to increase in sales that land up to more profits.
Are Sales and Marketing two different things?
Sales and marketing are closely related. But, they handle very different aspects of a brand.
The sales team has no power over the product or who purchases it. All they do is gather customers and persuade them to buy. Professionals in sales work to develop deep connections with customers, and they rely on marketing insights to do so.
On the other hand, the marketing people generate these leads by educating them. They tell future customers about the brand and what it provides. Also, the marketing experts use the customers’ responses and comments to bring out the facts. They determine what all new products the brand should produce. They all work to improve the existing products through customer feedback. In this way, they make the consumers happy and satisfied.
What are the types of marketing?
No! We are not talking about advertising, branding, labeling, personal relations, or so on. These all already weave into the process of marketing. So, you do not have to divide them separately. Besides, the type of marketing refers to all methods a brand does for marketing.
The types of marketing are divided into two parts. It’s about online marketing and offline marketing.
Further, online marketing is also split into –
- Affiliate Marketing
- Influencer Marketing,
- Email Marketing,
- and Content Marketing
Let’s check out what they are:
You may know Offline Marketing as Traditional Marketing. It is the method of marketing to reach the customers without taking the help of the internet. Businesses use various forms of marketing strategies. These include events, television, direct mail, telephone, radio, print, etc., for traditional marketing. Specifically, we can say that offline Marketing is the ancient form of marketing.
This marketing is about publishing information about the business or its products/services. Even so, content marketing is commonly associated with online marketing, it can exist in the offline world too.
You can take the example of a blog post, text, or video post in social media channels, infographics, etc., to know what content marketing is. It has a great importance in today’s marketing strategies. For example, this includes billboards, TV ads, magazines, newspapers, and leaflets.
Search Engine Optimization
This is the practice of giving a structure to the content on a website such that it looks good and understandable when a person visits that site. It also means to make the website rank on the search engines, such as Google, Bing, etc.
Marketers utilize it to captivate people who conduct searches. It suggests that they’re keen to learn more about a specific industry. For Instance, when you search for “top restaurants near me,” you get a list? Have you ever thought why only those restaurants appear at the top? How have those restaurants ranked? That’s the job of SEO.
Social Media Marketing
This is the most popular one. Businesses or individuals use social media platforms to expand their reach. For instance, it comprises Facebook, Twitter, YouTube, LinkedIn, or Instagram. Have you ever seen a product’s ad while scrolling your Instagram or Facebook posts? Yes, that’s an example for SMM.
Brands send regular email notifications to individuals who have subscribed to their list. This is what we called Email Marketing. You must have noticed many emails in your Google Mail or Yahoo Mail from a particular brand or website you have subscribed to.
This is the main type of marketing that the company follows nowadays. In Influencer Marketing, brands use people with a high status or huge amount of followers on social media. It helps them to push their goods or services.
Pay Per Click
You may know Pay Per Click as Search Engine Marketing. This form of marketing is distinct from the SEO explained above. PPC is a type of online ads. Here, marketers have to pay an amount every time a visitor clicks on any of their advertisements.
Have you ever noticed “Ad” written on Google search?
If you click on the company’s site shown in the ads (booking.com in this case), the company has to pay the ad platform (Google in this case).
This is exactly what PPC Marketing is.
By doing this, the brand’s website will receive a lot of traffic from its target market.
It is a marketing tactic in which a corporation pays people (such as bloggers) to promote and sell its products and services. Ecommerce brands mostly use this type of marketing.
The majority of businesses employ a mix of internet and traditional marketing strategies. However, the tide is turning in favor of online marketing today.
It’s because people are spending much of their time online. They keep scrolling Instagram or YouTube feeds regularly. Online Marketing provides several benefits regarding speed, efficiency, and return on investment.