With Email marketing going down the lane, emails are still the best communication and productivity channel for professionals.
As Dan Zarrella rightly says, “Email may well be your most productive and efficient marketing tool.”
It makes email the most crucial communication and workable channel for businesses. The email productivity is realized in the past few months since everyone works from home due to the COVID-19 pandemic. I am a freelancer, and it has become an important source to reconnect with my business clients.
An average person gets almost 121 emails per day. Whereas, business email accounts receive 108.7 billion emails. These are quite big numbers, which showcases the magnitude of emails in today’s world too.
In my view, it is necessary to reinvent email’s productivity that’s slowing down because of instant messaging apps, social media messaging, and much more. Let’s now dig in more to see how emails are going to prove significant in work from home opportunities.
How Emails are Trending as Productive Communication Tool
Marketing expert Dela Quist says, “To not have an email address is a digital equivalent of being homeless nowadays.”
So, it’s necessary to use them wisely as telecommuting and working remotely tool to increase your business productivity. Even a report state, by the end of the year 2021, the total number of business and consumer emails sent and received per day will grow at 4.4% CAGR.
Emails are a viable source for me, as I use it as an interpersonal communication method. Let me show you how emails are trending, as key for working at home Fiver sellers.
5 Emails Tweaks You Should Give a Try [Proven Results]
#1 – Keep it in Your Priority List
Leverage the power of your emails by scrutinizing your inbox firstly. By unifying all the tasks in one place, you can increase workspace productivity. This pandemic has made work from home online system a necessity. So, it’s essential to make this primary looking “email” as your “productivity hero.”
Make an email as a center of your task list. Make sure to create folders for each of its clients to avoid confusion. Do not keep your emails scattered. By using the advanced inbox tools, I segregate the client’s conversations under one head. It is your one-stop solution to cater to the requirements of your business clients. Therefore, arrange it systematically.
#2 – Using Email Tools
To increase email productivity, it is significant to use the inbuilt tools that will help in stacking your relevant emails. Like, Gmail introduced a few add-ons before and after this pandemic. This was to help work from home people. The interface improvements included features like:
- Boomerang helps in snoozing the emails, adding private notes to individual messages, scheduling drafts, etc.
- WiseStamp works as an extension to create your email signatures. Integrate your social media accounts to your email. Hey, you can add your recent tweet or a photo to impart more visibility to your business. I really like this feature, as it has increased my interaction and communication with clients manifold.
- Google Docs to Gmail drafts is one of the best features. It has let sellers or companies open the docs in their Gmail. The graphics, images, or charts will appear seamlessly in your email as it opens up in the Google Docs.
#3 – Detox Your Inbox
Apparently, I also deemed it a necessary step. I use to get my sales dispatch notification or some product discount details in my email. Now, this becomes frustrating at times when you are catering to the client’s essential documents. It’s witnessed that almost 66% of people communicate with brands through emails.
So, it is vital to clear the clutter and make your inbox look tidy. Create folders of clients’ businesses separately to find essential requirements. You cannot just rely upon the default notification settings.
It is advisable to unsubscribe to a few products/services that are creating hindrance. By stripping away all this unnecessary clutter, you can focus on your clients or business dealings entirely.
#4 – Stay away from Spammers
Let’s be real on this part. Spammers are everywhere. The time they witness your business online or get your email address from some worthy website, you can see it bombard like hell.
People who are telecommuting and working remotely must workout to increase their email statistics. This way, you can reach out to potential business clients. For this, I would advise you to shorten your email address. You can use the tool like ‘Capsulink’ to shorten your email URL.
It will make your email personalize and more optimized. The only concerning audience will be able to contact you. This shortened email link can be clicked, and the potential client or customer can reach you to enquire about your products/services. Voila! No more spamming campaigns ahead.
#5 –Tackle Your Significant Goals like a Pro
It is essential to prioritize your emails according to your business clients. This is one of the basic workspace productivity hacks. If you are doing work from home online, then you must know which emails are essential and needs to be on top-slot.
Use the auto-priority feature to filter out unnecessary conversations and messages. Further, try to group meaningful conversations and emails of the most notable clients. Set up a rule, like which messages will appear on the top and the ones that will appear on the lower level. Note: Pin your crucial emails. You can snooze the low priority messages to reply later on.
Be Productive! Maximize Your ROI!
From above, it’s clear that emails are a great source of interpersonal communication. Even in times of instant messaging apps and social media messaging, emails are chosen by businesses or online sellers.
Make your email look powerful and personalized to attract more clients. As a seller, I understand the market needs, so I make sure to use my emails as a productivity enhancement tool. Not only does it help with understanding requirements, but one can manage their team too. So, increase your ROI by creating a compelling email understanding.